Do we really know our Urban customers?
Perhaps the most common misconception about our urban community is that it’s monolithic. When we think of Urban, do we imagine a single demographic, one that’s limited to a specific age group, income level or race? There are obvious flaws with these assumptions. For starters, they’re presumptuous. Our Urban customers…
Why we should pay full price whenever possible.
No one wants to talk about it but someone has to say it. When buying from a friend or neighbor you should always attempt to pay full price unless they…